'THIS IS MEDIA’ CAMPAIGN
Progresif MEDIA is the evolution of Progresif Radio, Brunei's first app-based radio station. Progresif Media aims to bring the most exciting Local, Regional and Hollywood content straight to your phone. They occupy a unique niche in local content and draw a range of audience.
Thinking of MEDIA as a platform for a variety of audience became a through-line: featuring musical talents, promoting local content, curating the Hollywood section. The campaign tag line “THIS IS MEDIA” became the core voice to informed all aspects of the content. A crisp, clear graphic language lets the text shine through.
Creative Director: Liyana Hanif
Art Director: Olivia Ong
Copywriter: Nick Klein
Content Producer: Aaqiil Ahmad
Animation: Halim Ashari
