PROGRESIF MORE CAMPAIGN

From the photo studio to billboards, print and digitial ads! MORE, a new postpaid mobile plan by Progresif that offers more data options with affordable pricing was introduced in a digital launch held online through the brand’s social media channels. The new plan gives customers the perks of more data at more affordable prices.

The MORE Campaign explores a fresh new colour combination - a zesty lime colour and Progresif’s main primary colour Magenta. The colour combination boasts a vibrant, eye-catching and a freshed look for a new product. The MORE Plan consists of 4 data options, the concept looked at the 4 archetypes of customer age groups and using props, items, applications surrounding the archetypes in each visual.

A lyric and music video was produced for this campaign to be used for commercial adverts and radio adverts. Listen and watch below.

Creative Director: Liyana Hanif
Art Director: Liyana Hanif
Copywriter: Nick Klein & Fae Yakof
Content Producer: Aaqiil Ahmad
Animation: Ozier Hani
Music: Aisyahmusic & Pisces Kid
Lyrics: Nick Klein
Special Thanks: Filterworks Production