PROGRESIF YO! CAMPAIGN
YO! a new prepaid mobile plan by Progresif that gives you the flexibility and freedom to build Your Own prepaid plan by being able to customise Your Own Add-ons for Data, Talk N’ Text or Combo Packs that give you both.
The idea behind this concept is to capitalise on the recognisability of Lego and what it allows the user to do: build whatever you want. In this way, by visualising the Combo Packs, Data and Talk & Text Add-ons as ‘building blocks’, what YO! essentially gives the customer is the building blocks of their own flexible, adaptable prepaid product.
Creative Director: Liyana Hanif
Copywriter: Nick Klein & Fae Yakof
Graphic Designer: Ira Ali
Content Producer: Aaqiil Ahmad
Animation: Ozier Hani
LAUNCH EVENT: IT’S YO! DAY
SIM CARD PACKAGING
