PROGRESIF YO! CAMPAIGN
YO! is a new prepaid mobile plan by Progresif that offers customers the flexibility to build their own prepaid plans. Users can customise their plan with add-ons for Data, Talk N’ Text, or Combo Packs that include both.
Creative Director: Liyana Hanif
Copywriter: Nick Klein & Fae Yakof
Graphic Designer: Ira Ali
Content Producer: Aaqiil Ahmad
Animation: Ozier Hani
The concept leverages the similarity and recognisability of Lego blocks, allowing users to build whatever they want. By visualising the Combo Packs, Data, and Talk & Text Add-ons as 'building blocks,' YO! empowers customers to create their own flexible, adaptable prepaid products.
The visuals utilise the colours from the Progresif brand palette to maintain brand consistency. The design is crafted to attract the target audience, which includes students and young adults, ensuring a vibrant and appealing presentation.
