The Return of Chicken McNuggets - McDonald's Brunei

Due to import issues during the pandemic, Chicken McNuggets were unavailable in Brunei for over 2.5 years. In 2022, their much-anticipated return was announced with a 40-second teaser video aimed at building excitement.

The video featured a montage of surprised and delighted local faces, ending with the tagline "The wait is over," without revealing the product. This created a buzz and was shared on McDonald's Brunei's Instagram page. Within 24 hours, it went viral, garnering over 40k views and sparking curiosity and excitement in the comments.

The following day, three short GIF videos were released with text announcing the return of the McNuggets.

Director: Liyana Hanif
Director of Photography / Editor: Azeez Danial
Crew: Yazzie Putra, Shakir Andy