“I've seen and met so many creative, talented and skilled Bruneians. It's inspiring to see the community grow bigger and bigger, but I have some concerns. I've been working through a concept to address my concerns and to address how creatives and the creative industry is being perceived in #Brunei”
JustBruneians website
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They’re Just Bruneians Wallpaper
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Passion Project: Just Bruneians POSTER
“Creativity should not be undervalued. It should be admired. ”
To kickoff my exploration, I created this poster based on a saying I keep coming across, “oh they're just Bruneians." When I first heard it, I was confused by the statement. As I thought more about the meaning of intent, it led me to want to poke a little fun and make a joke out of it - because I have seen what Bruneians are capable of and how so many have so much talent and potential. As I dove deeper into my creative process, it made me realise the widespread issue in the community on creatives feeling undervalued, and I think it’s time for a change.
There are so many Bruneians that deserve to be noticed for their passion, skill and creativity. Possessing creative talents is something to be respected and admired. Possessing creative talent is also something you should be proud of.
This begins my mission to focus on the creative aspect of this issue and how we can encourage more value and admiration towards creativity in the local community. I hope you will join me on this journey.
Created in 2019
Research: the value of creatives in brunei
Below is a survey I performed on social media interacting with the local community to get their thoughts the creative industry in Brunei.
The Questions
the answers
