“I've seen and met so many creative, talented and skilled Bruneians. It's inspiring to see the community grow bigger and bigger, but I have some concerns. ⁣⁣I've been working through a concept to address my concerns and to address how creatives and the creative industry is being perceived in #Brunei

 

JustBruneians website

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They’re Just Bruneians Wallpaper

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Passion Project: Just Bruneians POSTER

Creativity should not be undervalued. It should be admired.

To kickoff my exploration, I created this poster based on a saying I keep coming across, “oh they're just Bruneians." When I first heard it, I was confused by the statement. As I thought more about the meaning of intent, it led me to want to poke a little fun and make a joke out of it - because I have seen what Bruneians are capable of and how so many have so much talent and potential. As I dove deeper into my creative process, it made me realise the widespread issue in the community on creatives feeling undervalued, and I think it’s time for a change.⁣

There are so many Bruneians that deserve to be noticed for their passion, skill and creativity. Possessing creative talents is something to be respected and admired. ⁣Possessing creative talent is also something you should be proud of. ⁣

This begins my mission to focus on the creative aspect of this issue and how we can encourage more value and admiration towards creativity in the local community. I hope you will join me on this journey.

Created in 2019

A survey I performed on social media interacting with the local community to get their thoughts the creative industry in Brunei.

 

COLLECTED answers