BOLDGLOW
Client: BoldGlow (Conceptual Brand)
Project Type: Branding and Packaging Design
Industry: Fashion Jewelry
Target Audience: Millennials and Gen Z
Brief Summary: BoldGlow represents the epitome of contemporary fashion, drawing inspiration from the 'Make It Big' trend prevalent in beauty and jewelry. Catering to an audience that dares to stand out, BoldGlow is all about embracing the bold and the beautiful - chunky hoops, sculptural jewelry pieces, and an aesthetic that complements the voluminous charm of fluffy hair and grand braids. Tasked with crafting a brand identity that resonates with this vivacious spirit, my project encompassed the development of a unique logo, a cohesive visual identity, and innovative jewelry designs that align with the brand's larger-than-life ethos.
Leveraging AI technology
Jewellery Design:
Leveraging AI technology, I ventured into the realm of jewellery design, creating pieces that embody BoldGlow's signature style. Each design was conceived with the idea of complementing bold hairstyles, resulting in chunky hoops and sculptural pieces that make a statement. The use of AI allowed for the exploration of complex forms and textures, pushing the boundaries of traditional jewelry design.
AI Tool: KREA.AI
THE RESULTS
Marketing Collaterals
The AI-generated images of the jewellery were crafted to be visually compelling, designed to capture the imagination of the brand’s audience. These images were meticulously prepared for use across various marketing collaterals, including digital platforms, print materials, and social media campaigns. The high-resolution, detailed visuals serve as a testament to the brand's innovative approach, blending traditional craftsmanship with cutting-edge technology.
Packaging Design Process
The packaging design for BoldGlow was meticulously conceived to be as innovative and eye-catching as the jewellery it encases. Drawing inspiration from the very essence of the brand's name, the design concept revolves around the visual motifs of sparkles and a glowing gradient effect.
An integral part of the BoldGlow packaging design is its engagement with the brand's core demographic through language that resonates with them. The packaging incorporates catchy phrases centered around the themes of "bold" and "glow." This linguistic element is meticulously crafted to echo the brand’s identity, with each phrase designed to inspire confidence and radiance among its wearers.
This approach not only reinforces the brand's image as fashion-forward and relatable but also creates a sense of community and belonging among its consumers. Phrases like “glow up era,” “it’s giving, Bold” and “brb, glow up szn” are strategically placed across the packaging, serving as affirmations that encourage self-expression and empowerment.
