BRAIN SCIENCE VISUAL BRANDING

 A collaboration between Playquarters agency and Liyana Hanif; together they created a playful yet elegant visual identity for Brain Science, a Neurofeedback centre based in Brunei Darussalam. The clinic specialises in brain training and translating brain activity into visual and auditory feedback to help enhance brain performance.

It was important that the identity presents a comfortable atmosphere for children and young adults, while reflecting the journey of progress and portray a hopeful vision. We designed the brand to help them stand out in a landscape full of uninventive clinics. We achieved this with an identity full of colour, playful characters, organic shapes and a positive language in tone of voice.

The organic and adaptable shapes originated from the shape of the human brain and the movement of brainwaves. We used a playful colour palette and bold combinations of overlapping gradient treatments with the typographic treatments to contrast.

January 2019

Creative Director: Josephine Ong
Art Director: Liyana Hanif
Copywriter: Josephine and Liyana