Bold Glow Branding
Client: BoldGlow (Conceptual Brand)
Project Type: Branding and Packaging Design
Industry: Fashion Jewelry
Target Audience: Millennials and Gen Z
Brief Summary: BoldGlow represents the epitome of contemporary fashion, drawing inspiration from the 'Make It Big' trend prevalent in beauty and jewelry. Catering to an audience that dares to stand out, BoldGlow is all about embracing the bold and the beautiful - chunky hoops, sculptural jewelry pieces, and an aesthetic that complements the voluminous charm of fluffy hair and grand braids. Tasked with crafting a brand identity that resonates with this vivacious spirit, my project encompassed the development of a unique logo, a cohesive visual identity, and innovative jewelry designs that align with the brand's larger-than-life ethos.
Jewellery Design:
Leveraging AI technology, I ventured into the realm of jewellery design, creating pieces that embody BoldGlow's signature style. Each design was conceived with the idea of complementing bold hairstyles, resulting in chunky hoops and sculptural pieces that make a statement. The use of AI allowed for the exploration of complex forms and textures, pushing the boundaries of traditional jewelry design.
AI Tool: Krea.AI
The Results
Marketing Collaterals
The AI-generated images of the jewellery were crafted to be visually compelling and aimed to be used across various marketing collaterals, including digital platforms, print materials, and social media campaigns.
Packaging Design Process
Drawing inspiration from the very essence of the brand's name, the design concept revolves around the visual motifs of sparkles and a glowing gradient effect.
The packaging incorporates catchy phrases around the theme of "bold" and "glow", with each phrase designed to inspire confidence and radiance among its wearers.
This approach not only reinforces the brand's image as fashion-forward and relatable but also creates a sense of community and belonging among its consumers.
