BAH Digital campaign

BAHDigital's signature video highlights the potential and opportunities of a digital lifestyle in Brunei, made more accessible by modern technology. The video offers a sneak peek at how technological advancements can enrich and simplify our distinct Bruneian way of life. Picture the possibility of utilizing drones to transport medicine to our remote relatives or showcasing the secluded places of Brunei such as Temburong's agriculture to Bandar (city) students in real-time. The hallmark video showcases the technological ambitions that can elevate and expedite our unique Bruneian way of life.

BAHDigital's campaign, which launched in April 2020, has been actively contributing and raising awareness of digital and tech-related initiatives in Brunei, regardless of their scale. These initiatives range from small-scale social media usage by home business owners to large-scale government-led projects like BruHealth and other e-government processes. According to recent statistics from BAHDigital's online questionnaires, the people of Brunei have become increasingly reliant on technology for convenience and are eager for more technological solutions.

In this particular project, I took on the role as Art Director and was involved in storyboarding, deciding on the camera angles, the shot sequence, and the overall visual style of the commercial. I worked closely with the director to ensure that the storyboard accurately captured the creative vision. I was responsible for overseeing the visual aspects of the production, including set design, lighting, costumes, and props.

Producer: Randy / Michelle
Director: Sam K
Asst Director: Erwan Mugit
Art Director: Liyana Hanif
DOP: Chris F / Faris / Ben
Editors: Hoco Agency
Animation: Diyana Shahrol-Zaki
Colourist: Matt Phab

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